We’re talking social media this month at Uptown Studios… Well, in all fairness, we are always talking about social media here, but May in particular is focused on all things social media.
Today I am going to focus on what to post to build engagement. While I do agree that you should post quality over quantity, I also believe as human beings, we crave and appreciate consistency. SO, I recommend striving for one post a day, 4-7 days a week. Is that too much? It might seem like it at first, but your posts don’t all have to be directly about your organization…
Try to break your posts into thirds:
- 1/3 directly related to your organization
- 1/3 related to your field
- 1/3 just because it’s worth sharing -maybe there’s a great local event going on that, while it has nothing to do with your organization, you feel it is worth sharing
In addition to breaking your posts up into thirds, remember that people are often using mobile devices to access the web and social media – keep your posts simple and try to include a video or photo. Videos are a great way to share a message without boring people with too much text. And, with platforms like Twitter limiting your character length, a video can be a useful way to share a message that would surpass 140 characters if written out. Photos are also a great way to get people to stop scrolling and take a look at your post. You don’t have to be a videographer or photographer to share videos and photos, so don’t spend too much time worrying about how professional or artsy it looks, instead ask yourself “does this photo or video clearly tell or enhance my story?” If the answer is yes, then share it.
Remember, social media is fun and often forgiving – so get out there and get social!
Tina’s Two Bits
May marks Bike Month and the entire crew at Uptown Studios is committed to riding our bikes to work as much as possible. Expect to see me out and about on my black cruiser – If you swing by we have a Bike Midtown bumper sticker for you. We are all signed up at May Is Bike Month, if you don’t have a team to join – please join the Uptown Studios team. Ride your bike.
We launched two sites this past week – check out On Track Consulting and Asian Pacific Community Counseling. Creating a brand new website is like birthing a new project – Happy Birthday ONTRACK and APCC!