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Time To Review Your Brand

Numbers speak. When you look at your numbers from last quarter, do you want to shake it up a little? If you are thinking of refreshing your organization’s image with a new logo, modernizing your brand image, or updating/launching a new website, then now is a great time to review your branding and look for …

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Making Marketing Plans for 2017

When is it time to take a look at your marketing and shake it up a little? And how do you plan for changes? At Uptown Studios we do a serious inventory of our marketing effectiveness and new possibilities in the last quarter of each year. We will look at our website stats for the …

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How to Successfully Rebrand Your Business

Rebranding is the process of changing the look of your business to reflect current changes in design, message or audience. The evolution of every successful business demands a thorough review at the company’s brand from time to time. Here are some of the critical steps to rebranding your business. Why Rebrand? Business Growth or Expansion …

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2016 – Will it be Your Best Year?

We think 2016 will be the best year ever for Uptown Studios. Here are a few of the observations from the Uptown Crew on what 2016 will bring… Small business will need to pay more attention to mobile marketing. If your website is not responsive in design (which means it is easy to view on …

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Five Tips to Get Your Marketing Off the Back Burner

It’s easy to put our own marketing efforts to the back burner when we’re busy focusing on our daily tasks. For many of the nonprofits we’ve spoken with, this feeling is even more intensified as they feel that they are too busy “out in the trenches” fighting the good fight to take a step back and …

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Scope Creep: Embrace it!

I must confess, I initially started this blog with the intention of addressing the big bad beast that is scope creep. You know, something like “5 tips on how to avoid scope creep with your website project”… But as I really thought about scope creep – that big project management-y term that I first learned years back when being formally trained in project management and thought about just how often we deal with it… I had a bit of an “A-ha” moment.

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