Part of our normal web maintenance is to review our client’s websites for the adherence to some basic design and functionality principles. Take a look at your site and see how you are doing with the following 25 point website checklist.


  1. Site load‐time is reasonable – you will need to empty your cache and reload your site to see how long it takes to load
  2. Adequate text‐to‐background contrast – this is a minimum ADA requirement
    See ADA toolkit
  3. Font size/spacing is easy to read – minimum ADA requirement
  4. Flash and add‐ons are used sparingly – Flash cannot be read by iPhone or iPads
  5. Images have appropriate ALT tags – tagged for visually impaired visitors


  1. Company logo is prominently placed and can be clicked to go home
  2. Tagline makes company’s purpose clear
  3. Home‐page is digestible in 5 seconds
  4. Clear path to company information
  5. Clear path to contact information or purchase link


  1. Main navigation is easily identifiable
  2. Navigation labels are clear and concise
  3. Number of buttons/links is reasonable
  4. Company logo is linked to home‐page
  5. Links are consistent and easy to identify – use the same color for all links
  6. Site search is easy to access


  1. Major headings are clear, relevant and descriptive
  2. Critical content is above the fold – so you can see the main items without scrolling
  3. Styles and colors are consistent with your brand
  4. Emphasis (bold, etc.) is used sparingly
  5. Ads and pop‐ups are unobtrusive
  6. Main copy is concise, relevant and explanatory
  7. URLs are meaningful and user‐friendly
  8. HTML page titles are explanatory
  9. There is a site map on your site
Uptown Studios
By Uptown Studios