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Video has become a standard in all marketing. It has been steadily growing to become one of the main vehicles for sending out your messages and video should be one of your go-to tools for marketing fun, information and strategy. Video is versatile and relatively easy these days so read on as we explain some of the “why’s.”

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1. Get the Video Bang

A well thought out video can get you some serious calls about your services. Think about it! If you are scrolling through Facebook, it is more likely that you will pause over the video or animation and take note. Video is the number one reason people stop to take a look. And if it is something they have been thinking about, this video will not only be entertaining them (the number one reason that people engage with social media) but it will now keep your brand top-of-mind. That means they might click the link. Success!

2. Earn Some Brand Awareness

Video has grown into one of the best ways to build a relationship with your customer/viewer. They have an opportunity to get to know you and see who you are. This is where you begin to build trust between your brand and your customer. When looking at the cost of production, investing in high-quality video should start to get you serious about your marketing—especially when you see it start to work for you.

3. Get Some Google Love

According to Business Insider, video will represent 82% of all Internet traffic in 2021. Google LOVES video. You are over 50x more likely to show higher in a Google search if you have a video on your website. Video increases the time people spend on your site, a quality that Google heavily considers when ranking you in search results, so it’s definitely worth investing in!

4. Video On Your Phone

With the increase in mobile activity, it has been estimated that 90% of all consumers watch videos on their phones. This in mind, you want to make sure you are feeding the beast a regular diet of videos. Make them diverse: some “explainer” videos, shots that show your team, how-to’s, tips and tricks, and don’t forget to make it fun!

5. Make It Easy, Fun, and Popular

Video is an easy customer engagement tool. A short video can be the perfect tool to help people learn something new about you. Videos are proven to engage your visitors and keep their attention longer. You can get your quick pitch out there, but don’t be too heavy with the “sell” of your video. Think of this as your introduction to a stranger. Break the ice, let the visitor know something about your business and something about you. Be social.

When you create a video, be engaging! Your enthusiasm and time spent shows through to the view. This tool can lead to your next phone call, sell, or visit. If you need help, Uptown Studios has a full-service in-house team of video professionals that can help.

Tina Reynolds
By Tina Reynolds
Tina Reynolds is president of Uptown Studios, Inc. and has been running her own design firm since 1976. She is the community face of Uptown Studios and her blog entries are directed to business owners ready to make their materials, Easy, Fun and Popular.