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Doing Good is Good for the Soul

One of the things I like best about being a team member here at Uptown Studios is the opportunity to work with nonprofit organizations that are making our communities better every day. Last night my video team got to videotape an event at Mulvaney’s Building and Loan restaurant that benefitted Ronald McDonald House Charities. This …

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Tips on Reaching your Advertising Goals

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Leadership Sacramento Helps Team Set Goals

Leadership Sacramento is a program of the Metro Chamber that develops community-minded business and civic leaders of tomorrow through a year-long interactive program that provides a behind-the-scenes understanding of the issues that impact the region.

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Get Into A Design Thinking State of Mind 

Creating change is never easy. When looking to introduce new ideas or strategies to your team, it is important to not rush into it, or implement from the top down. Here at Uptown Studios, we practice and recommend the Human-Centered, also known as “Design Thinking,” method for creating change. Design Thinking starts by identifying the overarching challenge …

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Leading by Example

When I was younger in my career, I thought that leading meant telling people what to do and making decisions. Over time, I have come to understand that leading is more about “doing” than “telling.”

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Leadership – How Do You Get There?

I never started out to become a leader. The person that steps toward an issue and people follow. I didn’t even know that leadership was important when I was in my 30s. Hindsight is such a great teacher, it presents processes that become apparent when you look back, but when you are in the middle of …

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The Amazing Power of Delegation

Early in my career as a designer and principal of a visual communications firm, I was a “I’ll do it all myself” kind of manager. I thought that if I handled everything myself, it would get done better, on time, every time. I perceived delegation to others as a sign of failure. As you can imagine, …

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It Takes a Team to Create a Website

I’m a planner. On everything I do, I map out every step and explore every possibility before I get started. Now, as a project manager, this can come in handy and helps me guide the team and clients on jobs and ensure we meet deliverables. However, as part of the creative world, it is important …

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Having a Print Manager Saves Time and Money

If you haven’t worked with a full-service design firm or marketing agency, you might not know what a print manager is or what they can do for you. As the print industry has changed over the last 15 years, online printers have become more available, providing the consumer with more options and more knowledge of …

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Five Tips to Get Your Marketing Off the Back Burner

It’s easy to put our own marketing efforts to the back burner when we’re busy focusing on our daily tasks. For many of the nonprofits we’ve spoken with, this feeling is even more intensified as they feel that they are too busy “out in the trenches” fighting the good fight to take a step back and …

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Create a Video for Your Nonprofit

Whether you are shooting a video for your website, social media or a broadcast commercial, there are a few things you must decide before you can create one that works for your nonprofit organization. Decide what is the goal of the video? To raise awareness or inspire donations? Who is the target audience of the …

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Motivated to Give to Local Nonprofits

What motivates you? At Uptown Studios, we thrive on knowing that what we give to local nonprofits helps others accomplish their goals. In particular, we dedicate time to give back to the community and helping local nonprofits. A large percentage of the clients we serve are nonprofits and we have a standing commitment to donate $5,000 …

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Human-Centered Design – We Dig to Create Solutions

Uptown Studios is the perfect partner for your branding and design needs. Because we love what we do so much we have immersed our entire team into Human-Centered Design processes and training. This a way for us to dive deeply into situations and come out with creative solutions to the issues at hand. Whether it …

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7 Rules for a Balanced Life

Getting down to the real qualities of life, when you have a busy one – filled with work, family, friends, personal time and all the rest that comes with having a “life”. The simple things are what make my life wonderful – here is my crack at the top 7! 1. Act with love and …

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