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Who is the Fiercest Person You Know?

Sacramento is loaded with smart, talented and fabulous people. Tell me about the person in your life that is the smartest and fiercest and why   I have to list a few: Meea Kang https://www.linkedin.com/in/relatedcalifornia/ Britta Guererro https://www.linkedin.com/in/britta-guerrero-90a70b16/ Cecilia Aguiar-Curry https://www.linkedin.com/in/cecilia-aguiar-curry-9810b526/ These women are powerhouses working in many different areas, creating change all around them. …

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Fuel Your Team’s Creativity

Creativity is a muscle that needs to be exercised on a regular basis since amazing ideas rarely just happen. What better opportunity to spark creative thinking and team building than during your next staff meeting? Several weeks ago, we began to open our staff meetings with a short 5-10 min creativity exercise to get our …

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Uptown’s Top 3 Web Design Trends

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Mix Up Your Marketing in 15 Minutes

Here are three things that you can do in 15 minutes to market your company:   1.) Find three clients that have not used your services in the past year and send them a short email that reconnects – these people already know who you are – reach out to them and let them know …

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Video Production and Highlights from NAB 2017

As I sit at my desk I can definitely say I’ve got the post NAB (National Association of Broadcasters) blues. Not because I didn’t enjoy the show, but because I got to see all the things I didn’t know I needed. Nothing is better than meandering through three football field sized warehouses full of video …

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Does Your Workflow Really Flow?

Life moves fast and so do projects we work on everyday. We’re experts in what we do and we have done it so many times, we don’t think about it anymore but does your workflow really flow? Knowing how to navigate different software and where to easily find things becomes second nature, so we don’t notice …

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Be Google’s Top “Bike Shop”

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Changing the World with Human-Centered Design

At Uptown Studios, we live by our motto of “Designs for Social Change” and use social marketing and human-centered design to facilitate discussion and engage our target audience in order to achieve our end goal. Both are based on the knowledge that in order to bring about behavior and long term change, you must go …

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Get Emotional! Be Social and Show your Passion

We are all well into the age of connections at an advanced pace to anything we could have paid for just a short 10 years ago. With the introduction of social and digital media we have been given the opportunity to show our brand personalities. If you are aware of how important your content is …

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The Importance of Building a Good Relationship with the Press

As you might already know, it is important to connect and get your message out to various media outlets in order to run a successful campaign. In recent years, however, many have been moving towards building a digital relationship with the press rather than a personal one. While it is important to email out press releases …

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Celebrate African American Graphic Designers

We are excited to honor and celebrate African American graphic designers who have inspired social change. These great designers influenced society by challenging opinions, instilling values and translating experiences across space and time. For this Black History Month, we would like to lift up graphic designers who you may have never heard of, but who have …

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Creating a Culture of Great Service

When I first meet with potential clients, they always ask “What sets Uptown Studios apart from other firms?” Now, we offer competitive pricing and work really hard to give you the biggest bang for your buck. However, the biggest compliment we get from our clients is that we offer great customer service.   Since the …

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Be Social on your Website

One of the ways to get more engagement on your social media channels is to add your social media links to the top and bottom of your website in the header and footer on every page. Don’t forget to add your website URL on your social media bio to create a stickiness.

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| Uptown Lowdown

Just Google it – The Web of Apps, Tools and Analyzers

The Google universe is a vast web of apps, tools, analyzers, secretive tech projects and of course, all things search. If you need something done online, most likely they have a tool to get the job done. I get to work with tons of Google-based applications and they have replaced many of the old standard …

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