Human Centered Design for Social Change
Our tagline, “Designs for Social Change,” defines how we work as a studio. Not only do we make a point of working with non-profit organizations, donating our time, and resources, but we also make every single project we work on a “social change” project. To create social change in everything we do, we use our …
Read More »
Donate Socks for Toes in Need
I really don’t like being cold; especially my feet, which is why we are asking people to donate socks for others who need your help now more than ever! Cold feet are the worst. But I’m really fortunate in that worrying about being cold is not something I have to do. I am guessing that …
Read More »
Use Video for Business Success
We have grown with the trends at Uptown Studios and added video production in 2007 as one of our in-house services to our clients. At that point our video production team was creating educational long-form videos, ad spots for local broadcast television or compelling videos for social media promotion. What we know: We know that …
Read More »
Yes, Whatever You Want Princess Google!
In 2008, Uptown Studios started paying a LOT of attention to what Google was telling us to do. We worked on our organic content, we developed strong keywords to make sure we are talking about what our visitors are searching for and we upgraded all the websites we manage to include SSL …
Read More »
Resources That Help Nonprofits Win
The secret’s out! Google gives nonprofits $10,000 a month in free Ads! Just apply, set up a Google Ads account and have your ads in the top spot on Google search results. By driving increased traffic to your nonprofit’s website, the ads help spread awareness of your cause, bring attention to important issues and possibly …
Read More »
6 Tips to Build Your Blog Strategy
One of our awesome healthcare clients asked us to help them get into the world of blogging. We knew we wanted to create something that would be interesting, valuable and get some attention. After looking for a great topic that would get clicks and visits to their website, we settled on “How to Get more Fruits …
Read More »
10 Steps to Create an Easy, Fun & Popular Website
Websites need to be well-designed and fun to interact with. Professional design will pay for itself by creating effective use of form and function. If you are doing it yourself, choose images and type that evoke emotion and reflect your organization’s brand and style. White space is important. It gives the viewer direction and plenty …
Read More »
Use a Landing Page to Catch Your White Whale
Marketing on Google Ads, Facebook, Twitter and constantly tweaking your website’s search engine optimization (SEO) is just the bait on the end of your fishing pole. When someone sees your ad and clicks, it’s time to reel them in with a landing page. One of the fastest ways to get someone to go from just …
Read More »
23-Point Website Checklist – Infographic
Part of our normal web maintenance is to review our client’s websites for the adherence to some basic design and functionality principles: Accessibility 1. Your website’s page load time is reasonable – you will need to empty your cache and reload your site to see how long it takes to load 2. Adequate text-to-background …
Read More »
5 Reasons a Blog Works for Business
A blog on your website has many benefits for your organization. Check out these reasons why your blog can work for you with a little bit of creativity and some basic knowledge about search engine optimization (SEO). 1. Position your company Blogging is one of the best ways for you to promote your business, your …
Read More »
3 Tips for Better Social Media Management
We all have the opportunity to use social media platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube. If you do it right, you can get some amazing results. Create a Social Media Calendar Put all of the events that matter to your organization on a calendar. Plan additional promotions with intention create some buzz. Plan Your …
Read More »
5 Tips to Get More From Google AdWords
Advertising with Google AdWords is your organization’s best opportunity to get to Google’s top spot on page one and drive traffic and sales to your website. Use them to deliver your customized message and spread awareness of your programs and services. When someone searches Google with a keyword, your ad pops up and they click …
Read More »
Spring Cleaning for Your Website
Now that spring is here, we have a few tips on how to clean up your website. Your website is your virtual office and it works for you 24/7 so investing some time into making it work better, especially if you haven’t updated it for use on mobile devices is really worth the time investment. …
Read More »
Facebook Ad Certification Fail
This past week, I scheduled my official Facebook Ad Certification Exam, it cost a whopping $150 and was supposed to last 90 minutes. I say “supposed” because it most certainly did not. I began my exam by downloading the third party ProcterU service that requested I clear my desk of all items. After clearing my …
Read More »
Green Printing For Better Business
Much like Kermit says “It ain’t easy being green” or cheap! To get the most sustainability out of your print products you want to pay attention to a few things and of course it will cost a little more but printing sustainably is worth it! Paper and ink are of course at the top. But …
Read More »
Tips to Get Work Done Faster
Like the great Ferris Bueller said, “life moves pretty fast, if you don’t stop and look around once in a while, you could miss it.” While I usually agree wholeheartedly with Mr. Bueller, there is one aspect of my life that could really use some speed: my workflow. Working faster is so much more than …
Read More »