Every company has a brand whether they work on it or not. Companies that set themselves up for expansion and growth usually have a well thought out mission and vision statement, clean, well designed graphics and a clear personality in all their external communication materials.
Showing the unique and memorable personality of your company on social media can get you not only fans, but clients and contacts.
Each message you put out on your social media channels is one more indication of what your company is all about. You build trust by sharing value, supporting your network and engaging with others on things that matter.
In every business, customer service is a top priority. Using social media channels you can answer questions quickly and directly if you are monitoring the conversation about your brand.
Some ways to make your social media reflect your brand:
Be a leader in your field. Write original content about the things you know. Start a blog on your website and share useful information.
Engage with others. You are using social media, so be social! Find people you have a question for and ask it. Find your friends and potential clients. Say hello.
Choose your photos with care. It’s true that a picture is worth a thousand words – make sure those words are ones you want associated with your business.
Share information you find interesting. All of your social media posts don’t have to be about your field of business, life is so much more that that. Share the community you love, sports teams and charities that do good work.
Engage with other’s posts with care. If you get a negative comment, step back and think about the best way to respond. Think about what the brand would say, not you personally.
Be Polite. As in the real world, you get more with honey than vinegar so be kind. Say thank you, please and share praise – it all comes back to you!