How A Design Thinking Focus Group Will Fix Your Target-Market Woes
Not sure if design thinking focus groups are right for you? If you’re putting your heart and soul into your …
Google Grants Management For Nonprofits
Google Grants management is a powerful tool created to help nonprofits fundraise, market, and manage digital advertising goals. If you are interested in applying for Google Grants, then this is the blog for you. Reason for this blog post: Inform nonprofits how to be eligible for Google Grants and to successfully manage …
Building an Accessible Digital Color Palette, Part 1
Start with Selecting your Greys from Dark to Light A good starting place to build an accessible digital color palette is to determine the shades of grey or neutrals for your palette. Select grey values that look different enough from one another to suggest primary, secondary, or tertiary status–and also pass accessibility guidelines.
Building An Accessible Digital Color Palette, Part 2
The Color Factor Accessible digital color is a huge factor affecting how we interpret the world around us, and it’s …
The Pros and Cons of an Open Workspace
At Uptown Studios, we try to turn a lot of the common workplace organizational norms on its head. We don’t …
7 Tips for Auditing Your Social Media
There is no magic formula when it comes to social media; in fact, in this new frontier of marketing much …
Improving UX Using Information Architecture
This past June, I celebrated my one year anniversary of working full-time at Uptown Studios (woo!). I initially started my …
Is Video for Marketing a Worthy Investment?
Is Video for Marketing a Worthy Investment for your business? I am a big fan of video on any marketing …
Be a Change Agent for Good
Our team is committed to building a world around us that is conscious and filled with positive intentions. We want to work with people who tear down silos. We love clients that have a propensity to create change. We are here to transform the way you think about marketing; how it should …
Best E-blast Practices for Nonprofits
One of the best, but sometimes most labor-intensive, marketing tools a nonprofit can utilize to marketing their cause is an …
