Protest Poster Project
In the wake of the brutal murder of George Floyd and the protests that followed after, Uptown Studios launched a protest poster project to support small businesses that had resorted to using plywood boards to help protect against damages from looters. The brainchild of Tina Reynolds and Jill Bruschera, the protest posters featured positive messages in support of …
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How to Support the Black Community: Tina’s Perspective
As a small business owner, I am dedicated to creating social change. This is what I have spent my life’s work on and what I will continue to do. Today our focus is on how to build our Black community and help lift the burden off their shoulders. White society has been a weighty burden …
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How to Support the Black Community: Kiara’s Perspective
Over the past few weeks, we have seen hundreds of protests against police violence across the globe in the wake of the brutal police murders of George Floyd and Breonna Taylor. As the country grapples with the inherent racism and bigotry that it has been built upon, celebrities, corporations …
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Three Things A Communications Strategy Is NOT
Unlike a Marketing Strategy or Marketing Plan, a Communications Strategy is an in-depth plan of an organization’s entire communication efforts. This means taking into consideration every way you communicate internally and externally with different offices. A communications strategy is …
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5 Tips for Taking a Proper Selfie: A Photographer’s Perspective
From a photographer’s perspective, lighting is the most important aspect when taking a selfie, or any photo really! Apparently phones are horrible in low light, so the more light you have the better. But, not all light is created equal. Lighting from above creates a different effect …
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3 Easy Ways Sacramento Small Business Owners Can Improve Any Website
Do you ever look at your own website? If you’re running a company, there are often many things on your daily To-Do list, improve any website you manage is probably at the bottom of it. Below are a few steps that, if you can manage, will make a huge difference to how your website runs …
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A Statement from Tina Reynolds, Uptown Studios, Inc. President
I cannot be silent on the issues today. It has been clear for years that our police systems are broken, racial injustices continue from the inside, then break communities on the outside. I have spent years trying to work within the existing systems with small wins and lots of …
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How You Know You’re Acing Your Marketing
Infographic Curious how you size up to the competition? Follow this quick guide to see if you’re acing your marketing …
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2020 Social Media Image Sizes
Known in our office as the “backyard barbeque” of social media because it is a place to connect with friends and family, images on Facebook are best received if they feature images of real people, aren’t always over-produced, and feel authentic. The “noisy bar” of social media, Twitter is fast-paced and actioned-packed with conversations flying from every which way. Images on Twitter need to convey …
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