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Create a Memorable Brand Identity

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”  - Seth Godin In business, your brand is everything and a strong brand is rewarded with loyal customers who help promote your product or service. Write your mission ...

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5 Reasons a Blog Works for Business

A blog on your website has many benefits for your organization. Check out these reasons why your blog can work for you with a little bit of creativity and some basic knowledge about search engine optimization (SEO). 1. Position your company Blogging is one of the best ways for you to promote your business, your …

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3 Tips for Better Social Media Management

We all have the opportunity to use social media platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube. If you do it right, you can get some amazing results. Create a Social Media Calendar Put all of the events that matter to your organization on a calendar. Plan additional promotions with intention create some buzz. Plan Your …

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5 Tips to Get More From Google AdWords

Advertising with Google AdWords is your organization’s best opportunity to get to Google’s top spot on page one and drive traffic and sales to your website. Use them to deliver your customized message and spread awareness of your programs and services. When someone searches Google with a keyword, your ad pops up and they click …

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Spring Cleaning for Your Website

Now that spring is here, we have a few tips on how to clean up your website. Your website is your virtual office and it works for you 24/7 so investing some time into making it work better, especially if you haven’t updated it for use on mobile devices is really worth the time investment. …

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Facebook Ad Certification Fail

This past week, I scheduled my official Facebook Ad Certification Exam, it cost a whopping $150 and was supposed to last 90 minutes. I say “supposed” because it most certainly did not. I began my exam by downloading the third party ProcterU service that requested I clear my desk of all items. After clearing my …

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Green Printing For Better Business

Much like Kermit says “It ain’t easy being green” or cheap! To get the most sustainability out of your print products you want to pay attention to a few things and of course it will cost a little more but printing sustainably is worth it! Paper and ink are of course at the top. But …

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Tips to Get Work Done Faster

Like the great Ferris Bueller said, “life moves pretty fast, if you don’t stop and look around once in a while, you could miss it.” While I usually agree wholeheartedly with Mr. Bueller, there is one aspect of my life that could really use some speed: my workflow. Working faster is so much more than …

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3 Tips to Getting a New Client

There are so many ways to navigate new clients – at Uptown Studios we build many options for us to meet new clients – here are three of our tips: 1. Show up and do what you say your will do. Volunteer your time and meet the people on your committee, at the meeting or …

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