Unlike a Marketing Strategy or Marketing Plan, a Communications Strategy is an in-depth plan of an organization’s entire communication efforts. This means taking into consideration every way you communicate internally and externally with different offices. A communications strategy is …
From a photographer’s perspective, lighting is the most important aspect when taking a selfie, or any photo really! Apparently phones are horrible in low light, so the more light you have the better. But, not all light is created equal. Lighting from above creates a different effect …
Do you ever look at your own website? If you’re running a company, there are often many things on your daily To-Do list, improve any website you manage is probably at the bottom of it. Below are a few steps that, if you can manage, will make a huge difference to how your website runs …
I cannot be silent on the issues today. It has been clear for years that our police systems are broken, racial injustices continue from the inside, then break communities on the outside. I have spent years trying to work within the existing systems with small wins and lots of …
Infographic Curious how you size up to the competition? Follow this quick guide to see if you’re acing your marketing …
Known in our office as the “backyard barbeque” of social media because it is a place to connect with friends and family, images on Facebook are best received if they feature images of real people, aren’t always over-produced, and feel authentic. The “noisy bar” of social media, Twitter is fast-paced and actioned-packed with conversations flying from every which way. Images on Twitter need to convey …
If you’re a small business owner in Sacramento, social media management may be one of the last things on your mind, but it shouldn’t be! With shelter-in-place regulations enforced throughout the state, you better believe the community you traditionally serve in-person, is online …
Are you a marketer in Sacramento, CA? Behold, the biggest social media hashtag calendar featuring all of Sacramento’s biggest events you’ve always wanted. Do you have a Sacramento-specific event that you think we should add to the calendar? Thanks to all of these folks for their hard work on compiling all of these dates! We definitely would have had …
When I moved to Sacramento, California two years ago, I certainly knew what a brand was but I didn’t know what Sacramento’s brand was. Being the state capital, you really get a feel for the city and state. Here, the biggest influencers in the state come to live and work. The state leaders come to the capital seeking change and improvement in their own …
As a dedicated member of the Uptown Studios Marketing team, I am constantly preaching the importance of proper brand management to our clients. “You need a style guide,” is my go-to. Then, “You need a consistent brand voice!” And so on and so on. Marketing encapsulates so many different facets of the digital world; social media, websites, graphic design …
