5 Tips For Providing Your Graphic Designer With Helpful Feedback
So you’ve hired a graphic designer, now how do you give them helpful feedback on that new logo? What about a brochure or annual report? Here are five easy ways to provide your graphic designer with helpful feedback and ensure that you get a great end result, every time …
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3 Reasons You Should Invest in A Professionally Designed Logo
Why should you invest in a professionally designed logo? Because a logo visually symbolizes your brand. Think of brands like Nike, Google, or Apple; their logos are so iconic that they don’t even need to have their name visible, their logo is strong enough to symbolize their brand’s …
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Small Business Decisions During COVID-19 That End Up BIG
I started my first business in 1976. It was a design-only business that grew from one employee (me) to a team of 16 creative professionals. And this was back in the day when we had three typographers, two designers, a darkroom tech, a printer (AKA a person who actually ran a printing press) …
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Top 5 Tips For Managing A Graphic Design Team After Signing the Proposal
No matter your level of experience outsourcing your design needs, working with a graphic designer in Sacramento (or anywhere) can be difficult for one reason and one reason alone: managing expectations. This is a common problem, one that Uptown Studios’ Creative Director Mackenzie …
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So You’re Starting A Small Business In Sacramento?
We are going to discuss a little about running a small business. After you have a name, a business license, a bank, and all that basic stuff, it’s go time. But what does “go time” even mean? Let’s deep dive into some of the main items that you will need to execute in order to launch …
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How Great Graphic Design Can Get More Eyes On Your Annual Report
Getting ready to design an annual report for your organization can be overwhelming. There are so many things to gather and to choose from! How can you showcase a whole year’s worth of highlights into a budget-friendly publication? What should you include, or not include? Once you have …
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An Update from Tina Reynolds
When I started Uptown Studios 28 years ago I lived in the same house I live in now. Back then, my desk was in the same place it is today: the living room with a great view of the front window. COVID-19 has put me right back where I started. Except now I have a team of 17 employees and they are all working remotely too …
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Black Stories White People Need to Hear
The police killings of Black people paired with antiracist uprisings have exploded like a powder keg. We are watching and listening, reaching out, and finding ways to support our Black, Native and Brown friends and cohorts. Enter Black Stories: Kiara Reed and I put our heads together to highlight the Black Stories we all need to hear. With the country …
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5 Ways To Create Better User Experience on Your Website: A Web Designer’s Perspective
User experience for websites encompasses so many different elements of a website, and really, user experience is everywhere. You see it in grocery stores, malls, parking lots—you name it, there is probably some user experience …
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