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Three Things A Communications Strategy Is NOT

Unlike a Marketing Strategy or Marketing Plan, a Communications Strategy is an in-depth plan of an organization’s entire communication efforts. This means taking into consideration every way you communicate internally and externally with different offices. A communications strategy is …

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5 Tips for Taking a Proper Selfie: A Photographer’s Perspective

From a photographer’s perspective, lighting is the most important aspect when taking a selfie, or any photo really! Apparently phones are horrible in low light, so the more light you have the better. But, not all light is created equal. Lighting from above creates a different effect …

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3 Easy Ways Sacramento Small Business Owners Can Improve Any Website

Do you ever look at your own website? If you’re running a company, there are often many things on your daily To-Do list, improve any website you manage is probably at the bottom of it. Below are a few steps that, if you can manage, will make a huge difference to how your website runs …

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A Statement from Tina Reynolds, Uptown Studios, Inc. President

I cannot be silent on the issues today. It has been clear for years that our police systems are broken, racial injustices continue from the inside, then break communities on the outside. I have spent years trying to work within the existing systems with small wins and lots of …

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2020 Social Media Image Sizes

Known in our office as the “backyard barbeque” of social media because it is a place to connect with friends and family, images on Facebook are best received if they feature images of real people, aren’t always over-produced, and feel authentic. The “noisy bar” of social media, Twitter is fast-paced and actioned-packed with conversations flying from every which way. Images on Twitter need to convey …

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Social Media Management for Sacramento Small Businesses—On a Budget

If you’re a small business owner in Sacramento, social media management may be one of the last things on your mind, but it shouldn’t be! With shelter-in-place regulations enforced throughout the state, you better believe the community you traditionally serve in-person, is online …

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2020 Hashtag Holiday Calendar for Sacramento Marketers

Are you a marketer in Sacramento, CA? Behold, the biggest social media hashtag calendar featuring all of Sacramento’s biggest events you’ve always wanted. Do you have a Sacramento-specific event that you think we should add to the calendar? Thanks to all of these folks for their hard work on compiling all of these dates! We definitely would have had …

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Finding Sacramento’s Brand: An Outsider’s Perspective

When I moved to Sacramento, California two years ago, I certainly knew what a brand was but I didn’t know what Sacramento’s brand was. Being the state capital, you really get a feel for the city and state. Here, the biggest influencers in the state come to live and work. The state leaders come to the capital seeking change and improvement in their own …

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