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2020 Social Media Image Sizes

Known in our office as the “backyard barbeque” of social media because it is a place to connect with friends and family, images on Facebook are best received if they feature images of real people, aren’t always over-produced, and feel authentic. The “noisy bar” of social media, Twitter is fast-paced and actioned-packed with conversations flying from every which way. Images on Twitter need to convey …

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Social Media Management for Sacramento Small Businesses—On a Budget

If you’re a small business owner in Sacramento, social media management may be one of the last things on your mind, but it shouldn’t be! With shelter-in-place regulations enforced throughout the state, you better believe the community you traditionally serve in-person, is online …

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2020 Hashtag Holiday Calendar for Sacramento Marketers

Are you a marketer in Sacramento, CA? Behold, the biggest social media hashtag calendar featuring all of Sacramento’s biggest events you’ve always wanted. Do you have a Sacramento-specific event that you think we should add to the calendar? Thanks to all of these folks for their hard work on compiling all of these dates! We definitely would have had …

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Finding Sacramento’s Brand: An Outsider’s Perspective

When I moved to Sacramento, California two years ago, I certainly knew what a brand was but I didn’t know what Sacramento’s brand was. Being the state capital, you really get a feel for the city and state. Here, the biggest influencers in the state come to live and work. The state leaders come to the capital seeking change and improvement in their own …

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Brand Management For Sacramento Freelancers

As a dedicated member of the Uptown Studios Marketing team, I am constantly preaching the importance of proper brand management to our clients. “You need a style guide,” is my go-to. Then, “You need a consistent brand voice!” And so on and so on. Marketing encapsulates so many different facets of the digital world; social media, websites, graphic design …

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How Copywriting & Graphic Design Work Hand-In-Hand In A Design Agency

Copywriting is writing the words for an ad. Seems simple enough, right? However, when people ask me what I do for a living and I say, “I’m a copywriter!” They think I mean I’m responsible for creating this symbol: ©. In short, I’m responsible for the words, folks. Like all of them, anywhere, for any reason …

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A Marketing Strategy that Creates Change

A social marketing strategy has the power to change the world for the better. Sounds a bit cliche, I know! But really, y’all it’s tried and true. From public health initiatives to reducing our impact on the environment, social marketing strategies have become powerful tools used by agents of change, like the team at Uptown Studios …

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