Use Video for Business Success
We have grown with the trends at Uptown Studios and added video production in 2007 as one of our in-house services to our clients. At that point our video production team was creating educational long-form videos, ad spots for local broadcast television or compelling videos for social media promotion. What we know: We know that …
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Yes, Whatever You Want Princess Google!
In 2008, Uptown Studios started paying a LOT of attention to what Google was telling us to do. We worked on our organic content, we developed strong keywords to make sure we are talking about what our visitors are searching for and we upgraded all the websites we manage to include SSL …
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Faceoff: WordPress vs. SquareSpace
When developing a new website, two of the most popular choices for a CMS platform are SquareSpace and WordPress. So let's take a look at them both to compare some of their main features. Initial Cost and Barrier for Entry SquareSpace has fewer upfront costs than WordPress, but in my opinion, that is about where ...Blog Post
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Resources That Help Nonprofits Win
The secret’s out! Google gives nonprofits $10,000 a month in free Ads! Just apply, set up a Google Ads account and have your ads in the top spot on Google search results. By driving increased traffic to your nonprofit’s website, the ads help spread awareness of your cause, bring attention to important issues and possibly …
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6 Tips to Build Your Blog Strategy
One of our awesome healthcare clients asked us to help them get into the world of blogging. We knew we wanted to create something that would be interesting, valuable and get some attention. After looking for a great topic that would get clicks and visits to their website, we settled on “How to Get more Fruits …
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10 Steps to Create an Easy, Fun & Popular Website
Websites need to be well-designed and fun to interact with. Professional design will pay for itself by creating effective use of form and function. If you are doing it yourself, choose images and type that evoke emotion and reflect your organization’s brand and style. White space is important. It gives the viewer direction and plenty …
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Use a Landing Page to Catch Your White Whale
Marketing on Google Ads, Facebook, Twitter and constantly tweaking your website’s search engine optimization (SEO) is just the bait on the end of your fishing pole. When someone sees your ad and clicks, it’s time to reel them in with a landing page. One of the fastest ways to get someone to go from just …
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23-Point Website Checklist – Infographic
Part of our normal web maintenance is to review our client’s websites for the adherence to some basic design and functionality principles: Accessibility 1. Your website’s page load time is reasonable – you will need to empty your cache and reload your site to see how long it takes to load 2. Adequate text-to-background …
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Create a Memorable Brand Identity
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” - Seth Godin In business, your brand is everything and a strong brand is rewarded with loyal customers who help promote your product or service. Write your mission ...Blog Post
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