Promote Your Business Using Social Media Ads
Social media has unlocked a new era of marketing for businesses big and small. It’s now more affordable than ever to reach new customers. With an advertising budget of a measly $100 per month, you can reach thousands of potential new customers. Before signing in to create your next social media ad campaign for your …
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Why are My Google Ads Not Showing?
Google AdWords gives you tons of great ways to market your business on the internet. All you have to do is create a campaign, add some keywords and create some punchy ads. Sounds simple right? Well, sometimes there are some hiccups along the way. Seeing your carefully crafted ads show up on Google is exciting, …
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Website User Experience Lessons from the Smashing Magazine Conference
Last week we got a chance to go to two workshops hosted by Smashing Magazine. I went to a workshop hosted by Dan Mall, a superfriendly creative director and advisor from Philadelphia, who talked about responsive design workflow and Mark was lucky enough to meet Vitaly Friedman, the editor-in-chief of Smashing Magazine and chat about front-end patterns over …
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The “Force” of Inspiration
Inspiration: a force or influence that inspires someone. Personally, I have rarely been inspired by a “force”, but the “I” in inspire is relevant. One can be inspired by money, though this is rarely the true case, inspired by love, by family or even by their own will to be successful. People have often been …
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6 Tips to an Effective Promotional Video
A compelling promotional video can move your audience to take action. Here are six things to consider before beginning your production. 1. Target Audience Who is your target audience and what do you want them to do. This is always a great place to start when you begin brainstorming with your team. 2. What’s The Message? Clarity of message …
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Read More »How to Make LinkedIn Work for You
Whether you’re using LinkedIn as a way to find a new job, connect with decision makers to make a sale, or build your business’ presence, LinkedIn is a powerful tool that, when used correctly, can produce some excellent results. Below are a few easy steps you can take to make your LinkedIn profile POP and …
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Advertising in America: The 5 Screens of Marketing
A Short History of Advertising in America This story is as American as apple pie, Betsy Ross and baseball. Way before Mad Men, was a thing, there was humble Benjamin Franklin. Known for publishing essays and books about physics, politics and electricity - The First American, was also a key figure in advertising. After spending ...Blog Post
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An Early Career Story for Women’s History Month
As a successful woman in business I wanted to share a little story about my early career here in Sacramento for Women’s History Month. In 1968 I was the first female postal carrier at Sacramento’s Metro Station. That Post Office is now closed, but in 1968 it was the main hub. I started with the Post …
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Using Observations to Find Solutions
The teenager behind the counter smiled at me as I stood in the corner waiting for my food order. Is there anything I can do to assist you? Asked another teen as he walked by with a cloth to clean the tables. I'm good. Thanks. I looked around. The restaurant was packed -- not a ...Blog Post
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