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The “Force” of Inspiration

Inspiration: a force or influence that inspires someone.  Personally, I have rarely been inspired by a “force”, but the “I” in inspire is relevant. One can be inspired by money, though this is rarely the true case, inspired by love, by family or even by their own will to be successful. People have often been …

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6 Tips to an Effective Promotional Video

A compelling promotional video can move your audience to take action. Here are six things to consider before beginning your production. 1. Target Audience Who is your target audience and what do you want them to do. This is always a great place to start when you begin brainstorming with your team. 2. What’s The Message? Clarity of message …

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How to Make LinkedIn Work for You

Whether you’re using LinkedIn as a way to find a new job, connect with decision makers to make a sale, or build your business’ presence, LinkedIn is a powerful tool that, when used correctly, can produce some excellent results. Below are a few easy steps you can take to make your LinkedIn profile POP and …

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Advertising in America: The 5 Screens of Marketing

A Short History of Advertising in America This story is as American as apple pie, Betsy Ross and baseball. Way before Mad Men, was a thing, there was humble Benjamin Franklin. Known for publishing essays and books about physics, politics and electricity - The First American, was also a key figure in advertising. After spending ...

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An Early Career Story for Women’s History Month

As a successful woman in business I wanted to share a little story about my early career here in Sacramento for Women’s History Month. In 1968 I was the first female postal carrier at Sacramento’s Metro Station. That Post Office is now closed, but in 1968 it was the main hub. I started with the Post …

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Using Observations to Find Solutions

The teenager behind the counter smiled at me as I stood in the corner waiting for my food order. Is there anything I can do to assist you? Asked another teen as he walked by with a cloth to clean the tables. I'm good. Thanks.  I looked around.  The restaurant was packed -- not a ...

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Design Thinking – Making Connections Where Previously There Were None

Last week I found myself inside in a 10’X20’ windowless room. The walls were covered in post-it notes — each containing a thought, quote, or idea more intriguing than the next. We were looking for themes. Design Thinking – Making connections where previously there were none. We had just completed over 120 hours of ethnographic …

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Exploring the Web and Website Design

The internet is like a jungle. It’s a fascinating, living ecosystem that never stops growing and creates new lifeforms everyday through website design. Until this point, my background was mostly print design which is a similar environment but it lives by its own different rules. That’s why I’m looking at many of these web lifeforms …

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2016 – Will it be Your Best Year?

We think 2016 will be the best year ever for Uptown Studios. Here are a few of the observations from the Uptown Crew on what 2016 will bring… Small business will need to pay more attention to mobile marketing. If your website is not responsive in design (which means it is easy to view on …

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