One of the ways to promote your business using video is to create a series that promotes your knowledge about things you do everyday. When thinking about creating a video series, consider what problems you solve for your clients. Answer the questions they have by explaining what you know and share it for free in your video.
As you can see on our YouTube channel, we have created a series of videos on the services we provide – each one delivered by a member of our team. Whether it is about social media, web design, video production, marketing, branding or print – each one provides value to the viewer and builds the search engine optimization (SEO) for our website.
The most recent one we posted is by our Social Media Director, Leidhra Johnson, on the latest changes to Twitter. As you can see we have added information to the description of the video that includes our website URL, information about the video that include keywords about social media management and training, along with tags that will help interested viewers and our target audience to find this video.
Another way to get your video discovered on YouTube is by adding closed captioning that not only helps the hearing impaired but also adds SEO value because all of the words used in the video are now searchable.
YouTube has so many great features that make it easy to create a video for your company or organization. You can edit your video, add transitions and add copyright free music they provide.
One of the best features is the ability to add annotations to the videos that reinforce your call to action at the end. This clickable link takes the view to where you want them to go. Currently, everyone can add an annotation to send viewers to other videos, a specific playlist, another channel on YouTube and a website that is associated with your business or organization. You can create redirect links to send your viewers anywhere on the web.