Create a Memorable Brand Identity

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”  – Seth Godin In business, your brand is everything and a strong brand is rewarded with loyal customers who help promote your product or service. Write your mission …

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Time To Review Your Brand

Numbers speak. When you look at your numbers from last quarter, do you want to shake it up a little? If you are thinking of refreshing your organization’s image with a new logo, modernizing your brand image, or updating/launching a new website, then now is a great time to review your branding and look for …

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Making Marketing Plans for 2017

When is it time to take a look at your marketing and shake it up a little? And how do you plan for changes? At Uptown Studios we do a serious inventory of our marketing effectiveness and new possibilities in the last quarter of each year. We will look at our website stats for the …

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Uptown Tips: Instagram For Business

TUESDAY TIPS… Uptown Studios started a new monthly meeting this past week. On the third Tuesday of every month from 8 a.m. to 9 a.m. at the Society for the Blind, we will be hosting a free training – covering a wide variety of topics. Did you miss Uptown Studios’ first Tuesday Tips session this …

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Get Things Done At Uptown Studios

You have access to the experts in each of the fields ready to help you through any types of questions about your marketing. And everyone is just so darned nice to work with – and the work is done right here at our office.

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Tackling Your Brand: Three Tips For Brand Consistency

Brand Consistency – Three things to manage Brand consistency is all around us – everywhere. Stop lights, pedestrian crossings, exit signs, emergency vehicles. They are all recognizable to us because they have been branded. All we are talking about is keeping the look and feel of your business consistent, ALL of the time. 1. FONTS: …

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Client Corner: Yolo Family Service Agency

It’s OK to ask for help. This is what Trisha Stanionis, Yolo Family Service Agency’s Executive Director, wants her community to know. Yolo Family Service Agency provides affordable mental health care to individuals and families in Yolo County. With accessible services in both English and Spanish at three locations, Yolo Family is there to help …

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Consistency of Brand

What if stop signs came in green circles, yellow squares, or purple triangles – depending on the artistic whims of a town and its city manager? Imagine the resulting traffic jams and accidents. Repeating design elements and consistent use of type, color and voice helps others navigate your message, remember who you are and recognize …

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