Making Marketing Plans for 2017

When is it time to take a look at your marketing and shake it up a little? And how do you plan for changes? At Uptown Studios we do a serious inventory of our marketing effectiveness and new possibilities in the last quarter of each year. We will look at our website stats for the …

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A Consistent Brand for Consistent Rewards

The power of a solid, identifiable brand goes a long way in creating trust, confidence and customer loyalty. Keeping your brand consistent on all channels is becoming more difficult with the addition of social media. Here are a few tips to help you make everything look just right. 1.) Use a design style guide and inform …

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Tackling Your Brand: Three Tips For Brand Consistency

Brand Consistency – Three things to manage Brand consistency is all around us – everywhere. Stop lights, pedestrian crossings, exit signs, emergency vehicles. They are all recognizable to us because they have been branded. All we are talking about is keeping the look and feel of your business consistent, ALL of the time. 1. FONTS: …

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Five Tips for Creating a Strong Brand Identity

In business, your brand is everything and a strong brand is rewarded with loyal customers who help promote your product or service. 1. Write your mission statement. This should include why you are passionate about your product or service. Create some short tag lines that simplify this statement for use in print and digital materials. …

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Consistency of Brand

What if stop signs came in green circles, yellow squares, or purple triangles – depending on the artistic whims of a town and its city manager? Imagine the resulting traffic jams and accidents. Repeating design elements and consistent use of type, color and voice helps others navigate your message, remember who you are and recognize …

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Put a Brand on It

Brand is all about creating and meeting expectations – making promises and keeping them! Brand Personality Breathe some life into your brand. Just like people, all brands have a personality. Whether it is deep, emotionally charged and carefully managed, or grassroots… Your personality is crucial. Don’t be afraid to show it. Personality is sought out …

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