The Pros and Cons of an Open Workspace

At Uptown Studios, we try to turn a lot of the common workplace organizational norms on its head. We don’t have bosses or titles. We don’t have time clocks. And we operate in an open workspace. Our office is a converted warehouse with one small conference room and no other “rooms.” Our desks have wheels …

Blog Post

Read More »

Improving UX Using Information Architecture

This past June, I celebrated my one year anniversary of working full-time at Uptown Studios (woo!). I initially started my Uptown journey as an intern, then working part-time, and finally into full-time work. In tandem with this gradual increase in time spent at the office, I have also experienced a gradual increase and shift of …

Blog Post

Read More »

The Importance of Building a Good Relationship with the Press

As you might already know, it is important to connect and get your message out to various media outlets in order to run a successful campaign. In recent years, however, many have been moving towards building a digital relationship with the press rather than a personal one. While it is important to email out press releases …

Blog Post

Read More »

How to Successfully Rebrand Your Business

Rebranding is the process of changing the look of your business to reflect current changes in design, message or audience. The evolution of every successful business demands a thorough review at the company’s brand from time to time. Here are some of the critical steps to rebranding your business. Why Rebrand? Business Growth or Expansion …

Blog Post

Read More »

It’s Official – We are in the New Studio

We have been talking about this for over two years and the day is finally upon us.  Today we all show up at our new studio for work. If you are out and about please stop by: Uptown Studios 2415 23rd Street (between X and Broadway) Sacramento, CA 95818 We would love to show you around …

Blog Post

Read More »

Moving To Our New Studio Space

One short week left after 113 weeks of planning… so close to our NEW studio space! I have had my patience tried so many times in my lifetime, but converting this warehouse into our new studio space has been a real life experience… I purchased the building in June of 2014 and now in August …

Blog Post

Read More »

Advertising in America: The 5 Screens of Marketing

A Short History of Advertising in America This story is as American as apple pie, Betsy Ross and baseball. Way before “Mad Men,” was a thing, there was humble Benjamin Franklin. Known for publishing essays and books about physics, politics and electricity – The “First American,” was also a key figure in advertising. After spending …

Blog Post

Read More »

An Early Career Story for Women’s History Month

As a successful woman in business I wanted to share a little story about my early career here in Sacramento for Women’s History Month. In 1968 I was the first female postal carrier at Sacramento’s Metro Station. That Post Office is now closed, but in 1968 it was the main hub. I started with the Post …

Blog Post

Read More »

2016 – Will it be Your Best Year?

We think 2016 will be the best year ever for Uptown Studios. Here are a few of the observations from the Uptown Crew on what 2016 will bring… Small business will need to pay more attention to mobile marketing. If your website is not responsive in design (which means it is easy to view on …

Blog Post

Read More »