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Building an Accessible Digital Color Palette, Part 1

Start with Selecting your Greys from Dark to Light A good starting place to build an accessible digital color palette is to determine the shades of grey or neutrals for your palette. Select grey values that look different enough from one another to suggest primary, secondary, or tertiary status–and also pass accessibility guidelines.

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Make Your New Website Design Process EASY

There are many steps in the process to design and develop a new website. We have a full team of creative professionals here at Uptown Studios that are eager to work closely with you on making a new website as easy as we can make it – we have set up our processes into 3 …

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Website User Experience Lessons from the Smashing Magazine Conference

Last week we got a chance to go to two workshops hosted by Smashing Magazine. I went to a workshop hosted by Dan Mall, a superfriendly creative director and advisor from Philadelphia, who talked about responsive design workflow and Mark was lucky enough to meet Vitaly Friedman, the editor-in-chief of Smashing Magazine and chat about front-end patterns over …

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2016 – Will it be Your Best Year?

We think 2016 will be the best year ever for Uptown Studios. Here are a few of the observations from the Uptown Crew on what 2016 will bring… Small business will need to pay more attention to mobile marketing. If your website is not responsive in design (which means it is easy to view on …

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Good design is Invisible

Good design is challenging to define. Bad design is impossible to ignore. Good design is often invisible. Bad design often stands out. As renowned designer, Dieter Rams said: “Good design is as little design as possible. Less, but better.” I personally believe this is very well said and applies to all disciplines of design including …

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The Amazing Power of Delegation

Early in my career as a designer and principal of a visual communications firm, I was a “I’ll do it all myself” kind of manager. I thought that if I handled everything myself, it would get done better, on time, every time. I perceived delegation to others as a sign of failure. As you can imagine, …

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It Takes a Team to Create a Website

I’m a planner. On everything I do, I map out every step and explore every possibility before I get started. Now, as a project manager, this can come in handy and helps me guide the team and clients on jobs and ensure we meet deliverables. However, as part of the creative world, it is important …

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Learning and Growing in April

This past week we had the BEST April Fools’ joke. Our lead graphic designer, Anton Weaver, created a 3D model of a special drone that delivered coffee. It is so realistic that when it was dropped into a photo we set up of me reaching for my drone delivered coffee – I could almost smell it.

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