Is Video for Marketing a Worthy Investment?
Is Video for Marketing a Worthy Investment for your business? I am a big fan of video on any marketing project – there are a few buts in there though: • It has to be short and sweet • You have to get your call to action in there early (like 35 seconds) and then …
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Be a Change Agent for Good
As the leader of the best creative team in Sacramento, I work hard to create a community of giving, learning and growing – from the inside out. Our team is committed to building a world around us that is conscious and filled with positive intentions. We want to work with people who tear down silos. …
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8 Ways to Improve Your Listening Skills
Listening is something I practice, and most of us need to practice listening, like an internal workout. I get better if I am listening with intention – leaning in and really focusing on what the person is saying. Not thinking of what I will say or how I will respond, which is what most of us want to …
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Growing a Business with Integrity and Fairness
Growing a business with integrity and fairness is something you have to plan for from the beginning, whether you own a start-up or a decades-old business like ours. It’s good to establish a company mission and vision that includes the community you serve. Your mission is a key to creating a brand that endures and …
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TEAL – Rocking a Self-Managed Business
You can’t just snap your fingers and have your entire organization switch from a hierarchical organization to a TEAL self-managed team – although I thought it would be easier than it has been. I thought “wow, no bosses and everyone does what they do best – what an awesome way to run a business.” Uptown Studios …
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Our Bold Business Model has Power and Magic
Uptown Studios has moved our business model to a TEAL model and it is based on “self-management.” It is a bold shift from the standard work environment – where everyone has a boss – to no one having a boss. What does that mean and how is it different from a standard business model? Each person …
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Seasonal Inspiration for the Year
This year has been a transformative one for Uptown Studios. We have added new services, new employees and have embraced a new business model, based on a self-motivated, self-managed team. There are no “bosses”, no time clocks, and that has equated into loads of creativity, support and ideas. Our new team members embrace this new …
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Yes, Whatever You Want Princess Google!
Business owners are Google’s captive audience. In 2008, Uptown Studios started paying a LOT of attention to what Google was telling us to do. We worked on our organic content, we developed strong keywords to make sure we are talking about what our visitors are searching for and we upgraded all the websites we manage …
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Spring Cleaning for Your Website
Now that spring is here, we have a few tips on how to clean up your website. Your website is your virtual office and it works for you 24/7 so investing some time into making it work better, especially if you haven’t updated it for use on mobile devices is really worth the time investment. …
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