The Importance of Building a Good Relationship with the Press
As you might already know, it is important to connect and get your message out to various media outlets in order to run a successful campaign. In recent years, however, many have been moving towards building a digital relationship with the press rather than a personal one. While it is important to email out press releases …
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Celebrate African American Graphic Designers
We are excited to honor and celebrate African American graphic designers who have inspired social change. These great designers influenced society by challenging opinions, instilling values and translating experiences across space and time. For this Black History Month, we would like to lift up graphic designers who you may have never heard of, but who have …
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Creating a Culture of Great Service
When I first meet with potential clients, they always ask “What sets Uptown Studios apart from other firms?” Now, we offer competitive pricing and work really hard to give you the biggest bang for your buck. However, the biggest compliment we get from our clients is that we offer great customer service. Since the …
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Make Your Brand Easy, Fun and Popular
Tina Reynolds explains why it is important to make all your marketing materials Easy, Fun and Popular.
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Facebook Live is Easy
Mia Lopez explains how easy it is to use Facebook Live to create videos that get your organization noticed.
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Use Hashtags to Get More Engagement
Mia Lopez explains how important it is to use hashtags to manage the conversations about your events or brand.
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Be Social on your Website
One of the ways to get more engagement on your social media channels is to add your social media links to the top and bottom of your website in the header and footer on every page. Don’t forget to add your website URL on your social media bio to create a stickiness.
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Just Google it – The Web of Apps, Tools and Analyzers
The Google universe is a vast web of apps, tools, analyzers, secretive tech projects and of course, all things search. If you need something done online, most likely they have a tool to get the job done. I get to work with tons of Google-based applications and they have replaced many of the old standard …
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Keep the Video Moving
Ever since the dawn of motion pictures, cameramen everywhere have tried to create ways to make the shot more interesting, more compelling, more dynamic. Keeping the video moving is a great way to keep viewers engaged. A tripod it good, essential even and believe me, you can live or die by the tripod you use, …
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Reflect with Thoughtfulness and Intention
A nice rainy day to take a moment and reflect. 1. Generosity I have discovered that the most precious gift anyone can give is their time. I have a personal intention that I can find 15 minutes to spend being generous for most things. If someone has broken down in their car – I can …
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Create Website Performance and Accessibility
I started working at Uptown Studios in the summer of 2012. One of my first big tasks was the redesign of the Uptown Studios website. I worked over the holiday break from late December into early January and came out the other side with a pretty great looking, new website. We used …
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Making Marketing Plans for 2017
When is it time to take a look at your marketing and shake it up a little? And how do you plan for changes? At Uptown Studios we do a serious inventory of our marketing effectiveness and new possibilities in the last quarter of each year. We will look at our website stats for the …
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5 Things to Include in a Style Guide
A style guide is a set of standards for written and visual communication that establishes a style for a brand. It’s a key document which helps your company create consistent communication with your target audience. Creating a good style guide takes time, but it’s time well invested if you’re looking for a long-term strategy. Here are a …
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How to Successfully Rebrand Your Business
Rebranding is the process of changing the look of your business to reflect current changes in design, message or audience. The evolution of every successful business demands a thorough review at the company’s brand from time to time. Here are some of the critical steps to rebranding your business. Why Rebrand? Business Growth or Expansion …
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It’s Official – We are in the New Studio
We have been talking about this for over two years and the day is finally upon us. Today we all show up at our new studio for work. If you are out and about please stop by: Uptown Studios 2415 23rd Street (between X and Broadway) Sacramento, CA 95818 We would love to show you around …
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Moving To Our New Studio Space
One short week left after 113 weeks of planning… so close to our NEW studio space! I have had my patience tried so many times in my lifetime, but converting this warehouse into our new studio space has been a real life experience… I purchased the building in June of 2014 and now in August …
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