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A social marketing strategy has the power to change the world for the better. Sounds a bit cliche, I know! But really, y’all it’s tried and true. From public health initiatives to reducing our impact on the environment, social marketing strategies have become powerful tools used by agents of change, like the team at Uptown Studios …
Last week, Uptown Studios made the decision for our teams to work remotely due to the coronavirus. While the decision is a bit of a challenge, our team is highly motivated to stay on your projects and turn them around quickly and efficiently. We are all available to you through a Google Hangout or Zoom meeting …
Google has rolled out free access to our advanced Hangouts Meet video conferencing capabilities to all G Suite customers globally until July 1, 2020 so businesses can work from home. Uptown Studios full crew is working remotely – we are rotating three people in the studio Monday through Friday so they will be there to answer the phones …
Video has become a standard in all marketing. It has been steadily growing to become one of the main vehicles for sending out your messages and video should be one of your go-to tools for marketing fun, information and strategy. Video is versatile and relatively easy these days so read on as we explain some of the “why’s.” …
Human-Centered Design (HCD) has changed the way I think. Four years ago, Uptown Studios took on training in HCD as a process to better develop campaigns for our client base. In creating empathy for the end-user, not always just the clients, we are better equipped to achieve all the goals set for a project. All of the Uptown Studios teams are …
Clients often wonder what designers mean when we recommend a full-service branding refresh or a rebrand of their personal or corporate brand. It does get a little confusing even during the process of a rebrand or refresh, so this blog was created to clear up some of the confusion …
As a part of projects, I am often tasked with editing photos. There are plenty of really silly and fun things you can do with Photoshop’s editing tools, but I thought a good old fashioned list of things that would actually improve the average photo might be helpful to share! Below is a list of my top ten tips for basic photo editing in Photoshop …
Not sure if design thinking focus groups are right for you? If you’re putting your heart and soul into your …
Google Grants management is a powerful tool created to help nonprofits fundraise, market, and manage digital advertising goals. If you are interested in applying for Google Grants, then this is the blog for you. Reason for this blog post: Inform nonprofits how to be eligible for Google Grants and to successfully manage …
Start with Selecting your Greys from Dark to Light A good starting place to build an accessible digital color palette is to determine the shades of grey or neutrals for your palette. Select grey values that look different enough from one another to suggest primary, secondary, or tertiary status–and also pass accessibility guidelines.
