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Explore the essentials of content marketing, refine your storytelling skills, and discover the most effective channels to share your message.
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The police killings of Black people paired with antiracist uprisings have exploded like a powder keg. We are watching and listening, reaching out, and finding ways to support our Black, Native and Brown friends and cohorts. Enter Black Stories: Kiara Reed and I put our heads together to highlight the Black Stories we all need to hear. With the country …
User experience for websites encompasses so many different elements of a website, and really, user experience is everywhere. You see it in grocery stores, malls, parking lots—you name it, there is probably some user experience …
Times have drastically changed with the onset of the coronavirus and the closing down of our city in Sacramento. However, this doesn’t mean your website management should change, especially if you are a business owner. If you have a website or are thinking of creating a website for …
In the wake of the brutal murder of George Floyd and the protests that followed after, Uptown Studios launched a protest poster project to support small businesses that had resorted to using plywood boards to help protect against damages from looters. The brainchild of Tina Reynolds and Jill Bruschera, the protest posters featured positive messages in support of …
As a small business owner, I am dedicated to creating social change. This is what I have spent my life’s work on and what I will continue to do. Today our focus is on how to build our Black community and help lift the burden off their shoulders. White society has been a weighty burden …
Over the past few weeks, we have seen hundreds of protests against police violence across the globe in the wake of the brutal police murders of George Floyd and Breonna Taylor. As the country grapples with the inherent racism and bigotry that it has been built upon, celebrities, corporations …
Unlike a Marketing Strategy or Marketing Plan, a Communications Strategy is an in-depth plan of an organization’s entire communication efforts. This means taking into consideration every way you communicate internally and externally with different offices. A communications strategy is …
From a photographer’s perspective, lighting is the most important aspect when taking a selfie, or any photo really! Apparently phones are horrible in low light, so the more light you have the better. But, not all light is created equal. Lighting from above creates a different effect …
Do you ever look at your own website? If you’re running a company, there are often many things on your daily To-Do list, improve any website you manage is probably at the bottom of it. Below are a few steps that, if you can manage, will make a huge difference to how your website runs …
I cannot be silent on the issues today. It has been clear for years that our police systems are broken, racial injustices continue from the inside, then break communities on the outside. I have spent years trying to work within the existing systems with small wins and lots of …
