What does Inbound Marketing vs. Outbound Marketing Really Mean?
You’ve probably heard you need to implement both outbound and inbound marketing strategies to make the most out of your …
How We Create Measurable Behavior Change in our Public Health Awareness Campaigns
Lasting change happens over time. The same is true for social change and behavior change campaigns—they necessitate clear and consistent efforts over time.
Meet the Newest Members of Our Team
Uptown Studios is easy, fun, and popular, and our team is, too! We’ve added some incredibly talented members to the …
Happy PRIDE Month – A Note from Tina Reynolds
Happy Pride Month Every June I celebrate the whole month. Being an openly gay woman in California is one of …
How We Used Message Testing To Bolster College Grant Enrollment Rates
CSAC was ready to use its refreshed brand systems to tackle a lightning-fast campaign push to increase the number of California students who complete their Free Application for Federal Student Aid (FAFSA) and the California Dream Act …
Filming High-Quality Videos During COVID-19
When COVID-19 hit, all video production halted. The scramble to produce anything from a 60-second primetime TV commercial spot to a sizzle reel left most video production studios arriving at the same conclusion: Zoom …
9 Tips for Creating A Beautiful, Easy-to-Use Website
A professional design will pay for itself by creating effective use of form and function. If you are doing it yourself, there are some key aspects you need to prioritize to end up with a beautiful, easy-to-use website. The average visitor …
Today Marks One Year: A Note from Tina Reynolds
March 11, 2020, marks the last day we physically worked together in the office and started new ways of operating our business. On March 11, 2020, I announced to our (then) 16-person Uptown Studios crew that tomorrow, we would …
2021 Philanthropic Goals
Last year, we donated nearly $90,000 in services to nonprofits within our community. This year, we want to grow our impact. While we certainly will never turn down help to anyone changing the world, our 2021 goal is to focus on organizations doing great work to end environmental racism.
IDEO Human-Centered Design Learning and Experience
Having recently completed my certificate in “Foundations in Design Thinking” from the global design company, IDEO, I am reminded that the human experience is at the heart of good design. Not every client has a clear vision at the start of the creative process, but when they approach Uptown Studios …
