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an image of Tina Reynolds

Here are new some graphic design trends that I have discovered are up and coming or returning to old school, in the design world that you may find interesting:

1. Real women

If you have a project that is targeting women, make sure you are capturing real women from the age group that you are looking to serve. When I say real it is to capture women in the shape they are, the size and age that they are and with real smiles!

an image of 5 real life women

2. Storytelling Graphic Design Trends

We are in the time of stories for our marketing tales & this is true in graphic design trends as well. Find the real story, the real people and you can capture the attention of your target audience. Here is a short story about me:

an image of a story about Tina Reynolds

3. Not something I am used to yet – but BEARDS…

Yes, the full grown facial brush is so popular and will stay that way for a while. Just know that you may be dating your print piece if you use a bearded person, it is one of the indicators of the time you printed the piece. Like glasses, you can outdate your printed piece by using really styled glasses on your models. (Can I say Sally Jesse Raphael and her red glasses)

abraham lincoln in black and white old school graphic design trends

 

4. Multi Racial & Ethnic Models Graphic Design Trends

Show our community as we really are – again we are in an age of using real people

an image of an interracial family

5. Illustrations that show that they were done by hand

It’s the way you let the target audience know, a real artist was involved in this process.

uptown studios logo graphic design trends with tina reynolds balancing a ball on her finger holding books on the other while standing on one foot

6. Sports & Athletes Graphic Design Trends

It is the Olympic year , you should be getting your brochures moving if you are working with sports & athletes. The 2014 Olympics is a great opportunity to create your brochures and have them displayed just like the Olympics.

graphic design trends of sochi olympics logo with red blue yellow green black feathers and olympics rings below sochi 2014 logo

Tina Reynolds
By Tina Reynolds
Tina Reynolds is president of Uptown Studios, Inc. and has been running her own design firm since 1976. She is the community face of Uptown Studios and her blog entries are directed to business owners ready to make their materials, Easy, Fun and Popular.