Strategic Surveys
A business survey is an effective tool that is used to collect important data about your business. It consists of a set of thoughtful questions that will help you gather relevant information about your industry, customer preferences, your organization’s competition and other relevant business functions. Why Use Surveys? Surveys offer an efficient way to collect ...Blog Post
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Instagram Tips for Nonprofits
This week’s blog is based on a fun discussion I had with Lizzie Carroll, a member of the Uptown Studios marketing team, on how nonprofit organizations can make the most of their Instagram channel. Use Interesting and Relevant Content “A social media manager’s job is to educate people on what a nonprofit organization does and to …
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Donate Socks for Toes in Need
I really don’t like being cold; especially my feet, which is why we are asking people to donate socks for others who need your help now more than ever! Cold feet are the worst. But I’m really fortunate in that worrying about being cold is not something I have to do. I am guessing that …
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Use Video for Business Success
We have grown with the trends at Uptown Studios and added video production in 2007 as one of our in-house services to our clients. At that point our video production team was creating educational long-form videos, ad spots for local broadcast television or compelling videos for social media promotion. What we know: We know that …
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10 Steps to Create an Easy, Fun & Popular Website
Websites need to be well-designed and fun to interact with. Professional design will pay for itself by creating effective use of form and function. If you are doing it yourself, choose images and type that evoke emotion and reflect your organization’s brand and style. White space is important. It gives the viewer direction and plenty …
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5 Reasons a Blog Works for Business
A blog on your website has many benefits for your organization. Check out these reasons why your blog can work for you with a little bit of creativity and some basic knowledge about search engine optimization (SEO). 1. Position your company Blogging is one of the best ways for you to promote your business, your …
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Use Video to Promote Your Next Event
Making a promotional video for your organization’s next event is easy. Make it fun, informative and short and while you are at it, make more than one. Videos for social media promotion should be short and sweet. Make sure and have a call to action message telling people what you want them to do and …
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How to Successfully Rebrand Your Business
Rebranding is the process of changing the look of your business to reflect current changes in design, message or audience. The evolution of every successful business demands a thorough review at the company’s brand from time to time. Here are some of the critical steps to rebranding your business. Why Rebrand? Business Growth or Expansion …
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6 Tips to an Effective Promotional Video
A compelling promotional video can move your audience to take action. Here are six things to consider before beginning your production. 1. Target Audience Who is your target audience and what do you want them to do. This is always a great place to start when you begin brainstorming with your team. 2. What’s The Message? Clarity of message …
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