Donate Socks for Toes in Need

I really don’t like being cold; especially my feet. Cold feet are the worst. But I’m really fortunate in that worrying about being cold is not something I have to do. I am guessing that if you are reading this at your computer or on your mobile phone, cold feet are not one of your …

Blog Post

Read More »

Use Video for Business Success

We have grown with the trends at Uptown Studios and added video production in 2007 as one of our in-house services to our clients. At that point our video production team was creating educational long-form videos, ad spots for local broadcast television or compelling videos for social media promotion. What we know: We know that …

Blog Post

Read More »

10 Steps to Create an Easy, Fun & Popular Website

Websites need to be well-designed and fun to interact with. Professional design will pay for itself by creating effective use of form and function. If you are doing it yourself, choose images and type that evoke emotion and reflect your organization’s brand and style. White space is important. It gives the viewer direction and plenty …

Blog Post

Read More »

5 Reasons a Blog Works for Business

A blog on your website has many benefits for your organization. Check out these reasons why your blog can work for you with a little bit of creativity and some basic knowledge about search engine optimization (SEO). 1. Position your company Blogging is one of the best ways for you to promote your business, your …

Blog Post

Read More »

Use Video to Promote Your Next Event

Making a promotional video for your organization’s next event is easy. Make it fun, informative and short and while you are at it, make more than one. Videos for social media promotion should be short and sweet. Make sure and have a call to action message telling people what you want them to do and …

Blog Post

Read More »

How to Successfully Rebrand Your Business

Rebranding is the process of changing the look of your business to reflect current changes in design, message or audience. The evolution of every successful business demands a thorough review at the company’s brand from time to time. Here are some of the critical steps to rebranding your business. Why Rebrand? Business Growth or Expansion …

Blog Post

Read More »

6 Tips to an Effective Promotional Video

A compelling promotional video can move your audience to take action. Here are six things to consider before beginning your production. 1. Target Audience Who is your target audience and what do you want them to do. This is always a great place to start when you begin brainstorming with your team. 2. What’s The Message? Clarity of message …

Blog Post

Read More »

Doing Good is Good for the Soul

One of the things I like best about being a team member here at Uptown Studios is the opportunity to work with nonprofit organizations that are making our communities better every day. Last night my video team got to videotape an event at Mulvaney’s Building and Loan restaurant that benefitted Ronald McDonald House Charities. This …

Blog Post

Read More »

Create a Video for Your Nonprofit

Whether you are shooting a video for your website, social media or a broadcast commercial, there are a few things you must decide before you can create one that works for your nonprofit organization. Decide what is the goal of the video? To raise awareness or inspire donations? Who is the target audience of the …

Blog Post

Read More »