How to Successfully Rebrand Your Business

Rebranding is the process of changing the look of your business to reflect current changes in design, message or audience. The evolution of every successful business demands a thorough review at the company’s brand from time to time. Here are some of the critical steps to rebranding your business. Why Rebrand? Business Growth or Expansion …

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6 Tips to an Effective Promotional Video

A compelling promotional video can move your audience to take action. Here are six things to consider before beginning your production. 1. Target Audience Who is your target audience and what do you want them to do. This is always a great place to start when you begin brainstorming with your team. 2. What’s The Message? Clarity of message …

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Doing Good is Good for the Soul

One of the things I like best about being a team member here at Uptown Studios is the opportunity to work with nonprofit organizations that are making our communities better every day. Last night my video team got to videotape an event at Mulvaney’s Building and Loan restaurant that benefitted Ronald McDonald House Charities. This …

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Create a Video for Your Nonprofit

Whether you are shooting a video for your website, social media or a broadcast commercial, there are a few things you must decide before you can create one that works for your nonprofit organization. Decide what is the goal of the video? To raise awareness or inspire donations? Who is the target audience of the …

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Get the Advantage Through Continuous Learning

“Live as if you were to die tomorrow. Learn as if you were to live forever.” – Mahatma Gandhi To stay ahead of your competitors in the design and marketing field requires continuous learning and a motivated staff. As a business owner you can gain competitive advantage through continuous learning. Keeping your team motivated is …

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Our Favorite Projects of 2014

It really has been a great year for Uptown Studios. New clients, challenging projects and successfully creating change with all things that crossed our desks. Everyone has a favorite project or event that was their favorite so almost the whole team participated in this blog post… Tina Reynolds I have loved being a part of …

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Brand Development Through Social Media

Every company has a brand whether they work on it or not. Companies that set themselves up for expansion and growth usually have a well thought out mission and vision statement, clean, well designed graphics and a clear personality in all their external communication materials. Showing the unique and memorable personality of your company on …

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What is Paper.li and Why Should You Care?

Earlier in my career, I was a newspaper publisher and I loved many things about it. I enjoyed the design and layout, along with the feeling that the magazine my team produced enriched the lives of those who read it.

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