6 Tips to Build Your Blog Strategy
One of our awesome healthcare clients asked us to help them get into the world of blogging. We knew we wanted to create something that would be interesting, valuable and get some attention. After looking for a great topic that would get clicks and visits to their website, we settled on “How to Get more Fruits …
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10 Steps to Create an Easy, Fun & Popular Website
Websites need to be well-designed and fun to interact with. Professional design will pay for itself by creating effective use of form and function. If you are doing it yourself, choose images and type that evoke emotion and reflect your organization’s brand and style. White space is important. It gives the viewer direction and plenty …
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Use a Landing Page to Catch Your White Whale
Marketing on Google Ads, Facebook, Twitter and constantly tweaking your website’s search engine optimization (SEO) is just the bait on the end of your fishing pole. When someone sees your ad and clicks, it’s time to reel them in with a landing page. One of the fastest ways to get someone to go from just …
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23-Point Website Checklist – Infographic
Part of our normal web maintenance is to review our client’s websites for the adherence to some basic design and functionality principles: Accessibility 1. Your website’s page load time is reasonable – you will need to empty your cache and reload your site to see how long it takes to load 2. Adequate text-to-background …
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5 Reasons a Blog Works for Business
A blog on your website has many benefits for your organization. Check out these reasons why your blog can work for you with a little bit of creativity and some basic knowledge about search engine optimization (SEO). 1. Position your company Blogging is one of the best ways for you to promote your business, your …
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3 Tips for Better Social Media Management
We all have the opportunity to use social media platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube. If you do it right, you can get some amazing results. Create a Social Media Calendar Put all of the events that matter to your organization on a calendar. Plan additional promotions with intention create some buzz. Plan Your …
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5 Tips to Get More From Google AdWords
Advertising with Google AdWords is your organization’s best opportunity to get to Google’s top spot on page one and drive traffic and sales to your website. Use them to deliver your customized message and spread awareness of your programs and services. When someone searches Google with a keyword, your ad pops up and they click …
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Spring Cleaning for Your Website
Now that spring is here, we have a few tips on how to clean up your website. Your website is your virtual office and it works for you 24/7 so investing some time into making it work better, especially if you haven’t updated it for use on mobile devices is really worth the time investment. …
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Facebook Ad Certification Fail
This past week, I scheduled my official Facebook Ad Certification Exam, it cost a whopping $150 and was supposed to last 90 minutes. I say “supposed” because it most certainly did not. I began my exam by downloading the third party ProcterU service that requested I clear my desk of all items. After clearing my …
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Green Printing For Better Business
Much like Kermit says “It ain’t easy being green” or cheap! To get the most sustainability out of your print products you want to pay attention to a few things and of course it will cost a little more but printing sustainably is worth it! Paper and ink are of course at the top. But …
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Tips to Get Work Done Faster
Like the great Ferris Bueller said, “life moves pretty fast, if you don’t stop and look around once in a while, you could miss it.” While I usually agree wholeheartedly with Mr. Bueller, there is one aspect of my life that could really use some speed: my workflow. Working faster is so much more than …
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3 Tips to Getting a New Client
There are so many ways to navigate new clients – at Uptown Studios we build many options for us to meet new clients – here are three of our tips: 1. Show up and do what you say your will do. Volunteer your time and meet the people on your committee, at the meeting or …
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30 Tips From My First 30 Days
A lot of things can happen in 30 days. You could meet your soulmate, date, get engaged, marry and divorce (sorry Britney Spears). You could attempt a 30 day vlogging challenge and fail before it even begins. You could even attempt a ridiculous challenge (personally, I should really do #67) and surprise yourself with the …
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6 Ways to Find Keywords for Free
Google is a word chewing beast. It eats keywords and delivers what it thinks are the best results to address the searcher’s needs. You need to know the keywords people are using to search for your organization so you can rank on the first page of Google. They are also useful in updating your website’s …
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Using Illustration in Web Design
Illustrations are a great way to create images that are fun, playful and add an element of approachability to a site. Artists and designers can create illustrations that are full of personality and custom-made to match a brand’s tone and make it stand out in the crowd. Illustration styles are so versatile that they can …
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A Good Year to Create Social Change
Tina Reynolds, Chief Juggler / President Every new year brings me in with enthusiasm and possibilities – Uptown Studios is going to create some incredible social change with some of the campaigns and people we get to work with – count on us to be the innovation change makers in Sacramento! Kate Moore, Chief Amazement …
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What’s Ahead for Video in 2018
I can’t help but think about what’s ahead for video production in 2018 As far as I’m concerned video is moving full speed ahead. In fact, with one more year of technological innovation and creativity behind the camera, the world is in for more captivating video content over the next year. From virtual reality to …
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