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Explore the essentials of content marketing, refine your storytelling skills, and discover the most effective channels to share your message.
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Why should you invest in a professionally designed logo? Because a logo visually symbolizes your brand. Think of brands like Nike, Google, or Apple; their logos are so iconic that they don’t even need to have their name visible, their logo is strong enough to symbolize their brand’s …
I started my first business in 1976. It was a design-only business that grew from one employee (me) to a team of 16 creative professionals. And this was back in the day when we had three typographers, two designers, a darkroom tech, a printer (AKA a person who actually ran a printing press) …
No matter your level of experience outsourcing your design needs, working with a graphic designer in Sacramento (or anywhere) can be difficult for one reason and one reason alone: managing expectations. This is a common problem, one that Uptown Studios’ Creative Director Mackenzie …
We are going to discuss a little about running a small business. After you have a name, a business license, a bank, and all that basic stuff, it’s go time. But what does “go time” even mean? Let’s deep dive into some of the main items that you will need to execute in order to launch …
Getting ready to design an annual report for your organization can be overwhelming. There are so many things to gather and to choose from! How can you showcase a whole year’s worth of highlights into a budget-friendly publication? What should you include, or not include? Once you have …
When I started Uptown Studios 28 years ago I lived in the same house I live in now. Back then, my desk was in the same place it is today: the living room with a great view of the front window. COVID-19 has put me right back where I started. Except now I have a team of 17 employees and they are all working remotely too …
The police killings of Black people paired with antiracist uprisings have exploded like a powder keg. We are watching and listening, reaching out, and finding ways to support our Black, Native and Brown friends and cohorts. Enter Black Stories: Kiara Reed and I put our heads together to highlight the Black Stories we all need to hear. With the country …
User experience for websites encompasses so many different elements of a website, and really, user experience is everywhere. You see it in grocery stores, malls, parking lots—you name it, there is probably some user experience …
Times have drastically changed with the onset of the coronavirus and the closing down of our city in Sacramento. However, this doesn’t mean your website management should change, especially if you are a business owner. If you have a website or are thinking of creating a website for …
In the wake of the brutal murder of George Floyd and the protests that followed after, Uptown Studios launched a protest poster project to support small businesses that had resorted to using plywood boards to help protect against damages from looters. The brainchild of Tina Reynolds and Jill Bruschera, the protest posters featured positive messages in support of …
