As a dedicated member of the Uptown Studios Marketing team, I am constantly preaching the importance of proper brand management to our clients. “You need a style guide,” is my go-to. Then, “You need a consistent brand voice!” And so on and so on. Marketing encapsulates so many different facets of the digital world; social media, websites, graphic design …
Copywriting is writing the words for an ad. Seems simple enough, right? However, when people ask me what I do for a living and I say, “I’m a copywriter!” They think I mean I’m responsible for creating this symbol: ©. In short, I’m responsible for the words, folks. Like all of them, anywhere, for any reason …
You guys, it is so expensive to take a site that does not meet ADA Compliance (WCAG 2.1 AA compliance) and bring it up to code. And it is so boring. I really don’t like doing it. So, I want to help you out, and also help me out, by giving you some tips on writing the content for your website …
A social marketing strategy has the power to change the world for the better. Sounds a bit cliche, I know! But really, y’all it’s tried and true. From public health initiatives to reducing our impact on the environment, social marketing strategies have become powerful tools used by agents of change, like the team at Uptown Studios …
Last week, Uptown Studios made the decision for our teams to work remotely due to the coronavirus. While the decision is a bit of a challenge, our team is highly motivated to stay on your projects and turn them around quickly and efficiently. We are all available to you through a Google Hangout or Zoom meeting …
Google has rolled out free access to our advanced Hangouts Meet video conferencing capabilities to all G Suite customers globally until July 1, 2020 so businesses can work from home. Uptown Studios full crew is working remotely – we are rotating three people in the studio Monday through Friday so they will be there to answer the phones …
Video has become a standard in all marketing. It has been steadily growing to become one of the main vehicles for sending out your messages and video should be one of your go-to tools for marketing fun, information and strategy. Video is versatile and relatively easy these days so read on as we explain some of the “why’s.” …
Human-Centered Design (HCD) has changed the way I think. Four years ago, Uptown Studios took on training in HCD as a process to better develop campaigns for our client base. In creating empathy for the end-user, not always just the clients, we are better equipped to achieve all the goals set for a project. All of the Uptown Studios teams are …
Clients often wonder what designers mean when we recommend a full-service branding refresh or a rebrand of their personal or corporate brand. It does get a little confusing even during the process of a rebrand or refresh, so this blog was created to clear up some of the confusion …
As a part of projects, I am often tasked with editing photos. There are plenty of really silly and fun things you can do with Photoshop’s editing tools, but I thought a good old fashioned list of things that would actually improve the average photo might be helpful to share! Below is a list of my top ten tips for basic photo editing in Photoshop …
