How to Make an Effective Video for Your Business.
Creating a video for your business or nonprofit does not need to be expensive if you do it in-house. With a little investment up-front you can make videos for years using the equipment you buy today.
At the most basic level, video production requires a quiet location, a camera with a built-in microphone, a tripod and a computer with editing software. An external microphone and a light kit with at least three lights is recommended.
- Keep it simple – Don’t overcomplicate the process. You can use a camera phone and the lighting in your office to get a quick interview with a client or CEO.
- Decide who the audience is and what they will get out of viewing your video. What will appeal to them and what is the story that will get them involved?
- Focus on what matters to your viewer. Decide before you begin the video process what you want your viewers to do after they see it. Reiterate this call-to-action at the end.
- Help your viewer feel part of the story by capturing emotion and sharing inspiration. Share your knowledge and remain focused on your chosen topic.
If your goal is to create a viral video, good luck with that (unless you have a cat that plays piano). You should however, create many videos to get your target audience to take notice over time. Set up a YouTube channel and invite people to follow you. Use the title, description and keyword tags to grow your audience.
Remember to share each video you create on your other social media channels to increase exposure.