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Just Google it – The Web of Apps, Tools and Analyzers

The Google universe is a vast web of apps, tools, analyzers, secretive tech projects and of course, all things search. If you need something done online, most likely they have a tool to get the job done. I get to work with tons of Google-based applications and they have replaced many of the old standard …

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5 Things to Include in a Style Guide

A style guide is a set of standards for written and visual communication that establishes a style for a brand. It’s a key document which helps your company create consistent communication with your target audience. Creating a good style guide takes time, but it’s time well invested if you’re looking for a long-term strategy. Here are a …

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Moving To Our New Studio Space

One short week left after 113 weeks of planning… so close to our NEW studio space! I have had my patience tried so many times in my lifetime, but converting this warehouse into our new studio space has been a real life experience… I purchased the building in June of 2014 and now in August …

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What Makes Good Design? – (Infographic)

What makes good design? Evaluating design has never been easy. To help with this, we have created a small infographic that will guide through this process and highlight important aspects that should be taken into consideration when judging a design. Enjoy!

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A Love Letter From My City

If your city could talk, what do you think it would say? Here is what I imagine Sacramento would tell us. To my beloved Sacramentans, Do you know what gets me up in the morning? You. You are what makes every day brighter. Sure, we’ve had our rainy days and some somber moments, but you’ve …

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Why are My Google Ads Not Showing?

Google AdWords gives you tons of great ways to market your business on the internet. All you have to do is create a campaign, add some keywords and create some punchy ads. Sounds simple right? Well, sometimes there are some hiccups along the way. Seeing your carefully crafted ads show up on Google is exciting, …

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Website User Experience Lessons from the Smashing Magazine Conference

Last week we got a chance to go to two workshops hosted by Smashing Magazine. I went to a workshop hosted by Dan Mall, a superfriendly creative director and advisor from Philadelphia, who talked about responsive design workflow and Mark was lucky enough to meet Vitaly Friedman, the editor-in-chief of Smashing Magazine and chat about front-end patterns over …

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The “Force” of Inspiration

Inspiration: a force or influence that inspires someone.  Personally, I have rarely been inspired by a “force”, but the “I” in inspire is relevant. One can be inspired by money, though this is rarely the true case, inspired by love, by family or even by their own will to be successful. People have often been …

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Advertising in America: The 5 Screens of Marketing

A Short History of Advertising in America This story is as American as apple pie, Betsy Ross and baseball. Way before Mad Men, was a thing, there was humble Benjamin Franklin. Known for publishing essays and books about physics, politics and electricity - The First American, was also a key figure in advertising. After spending ...

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