How to Run a Successful Giving Tuesday Campaign Using the 6 Week Communications Plan
If you’re a nonprofit, it is likely that you have already heard of Giving Tuesday. However, if you own a small business, work for a school, faith-based organization, or community health center, you might be surprised to learn that you can …
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How to Create Holiday-Focused Marketing Content for Any Business
With your holiday marketing campaign set and ready to go, it’s time to create holiday content. But what does that mean if you don’t exactly sell holiday products? What kind of content can you even create? We think it’s time for you to do some target audience exercises. If you’re a Sacramento …
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How to create a marketing campaign just in time for the holiday’s
If Starbucks can sell pumpkin spice lattes in August, we can talk about creating a holiday marketing campaign in September. After all, we do always encourage people to plan ahead! As we head into the not-so-usual 2020 holiday season, you should already be thinking about what your …
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LOGOS, AND FILES, AND COLORS, OH MY!
Have you ever been excited to place your brand-spanking-new logo on your letterhead, but when you open up the files you feel you’re staring at a foreign language? Well, you are. It’s a graphic design language. CMYK this, and RGB that. Well, don’t fret! We are here to clear up any confusion …
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4 Easy Steps to Marketing Year-End Giving As A Nonprofit
The holiday season (October-January 1), is when 30% of all annual donations take place. To ensure that your nonprofit receives as many donations as possible, here is what you need to do. As stated above, the holiday season (October-January 1) is usually when most nonprofit organizations …
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5 Tips For Providing Your Graphic Designer With Helpful Feedback
So you’ve hired a graphic designer, now how do you give them helpful feedback on that new logo? What about a brochure or annual report? Here are five easy ways to provide your graphic designer with helpful feedback and ensure that you get a great end result, every time …
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3 Reasons You Should Invest in A Professionally Designed Logo
Why should you invest in a professionally designed logo? Because a logo visually symbolizes your brand. Think of brands like Nike, Google, or Apple; their logos are so iconic that they don’t even need to have their name visible, their logo is strong enough to symbolize their brand’s …
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Small Business Decisions During COVID-19 That End Up BIG
I started my first business in 1976. It was a design-only business that grew from one employee (me) to a team of 16 creative professionals. And this was back in the day when we had three typographers, two designers, a darkroom tech, a printer (AKA a person who actually ran a printing press) …
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Top 5 Tips For Managing A Graphic Design Team After Signing the Proposal
No matter your level of experience outsourcing your design needs, working with a graphic designer in Sacramento (or anywhere) can be difficult for one reason and one reason alone: managing expectations. This is a common problem, one that Uptown Studios’ Creative Director Mackenzie …
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