Imagination is the best, most powerful tool in our toolbox here at Uptown Studios. It’s important to be sure that “imagination” is not to be confused with “innovation,” which is quickly becoming simply a buzzword that most people are using.
Without imagination, developing great brand new ideas becomes impossible, so let’s talk about how we imagine:
  1. At Uptown Studios we hire for imagination. We want creativity from every single person that works here in our office, and value the imagination and diversity of thought that each of our team members bring to work with them every day.
  2. We all know that innovation happens after imagination. When we are thinking of a solution to a problem we are “imagining the possibilities” and applying much of our Design Thinking processes to the problem. The key to this mindset is imagining “what would happen if…” Then, with enough discussion the answer should be apparent.
  3. Be Imaginative! To be imaginative we need to ask lots of questions, be good listeners and take time to observe people, their behaviors and expressions.
  4. Lastly, imagination is always better with chocolate and music!
We are here to help you imagine your possibilities – we want to be your creative team. Contact us to see how we can help you! 916-446-1082
Tina Reynolds
By Tina Reynolds
Tina Reynolds is president of Uptown Studios, Inc. and has been running her own design firm since 1976. She is the community face of Uptown Studios and her blog entries are directed to business owners ready to make their materials, Easy, Fun and Popular.