How We Used Message Testing To Bolster College Grant Enrollment Rates
CSAC was ready to use its refreshed brand systems to tackle a lightning-fast campaign push to increase the number of California students who complete their Free Application for Federal Student Aid (FAFSA) and the California Dream Act …
Blog Post
Read More »
Filming High-Quality Videos During COVID-19
When COVID-19 hit, all video production halted. The scramble to produce anything from a 60-second primetime TV commercial spot to a sizzle reel left most video production studios arriving at the same conclusion: Zoom …
Blog Post
Read More »
9 Tips for Creating A Beautiful, Easy-to-Use Website
A professional design will pay for itself by creating effective use of form and function. If you are doing it yourself, there are some key aspects you need to prioritize to end up with a beautiful, easy-to-use website. The average visitor …
Blog Post
Read More »
Today Marks One Year: A Note from Tina Reynolds
March 11, 2020, marks the last day we physically worked together in the office and started new ways of operating our business. On March 11, 2020, I announced to our (then) 16-person Uptown Studios crew that tomorrow, we would …
Blog Post
Read More »
2021 Philanthropic Goals
Last year, we donated nearly $90,000 in services to nonprofits within our community. This year, we want to grow our impact. While we certainly will never turn down help to anyone changing the world, our 2021 goal is to focus on organizations doing great work to end environmental racism.
Blog Post
Read More »
IDEO Human-Centered Design Learning and Experience
Having recently completed my certificate in “Foundations in Design Thinking” from the global design company, IDEO, I am reminded that the human experience is at the heart of good design. Not every client has a clear vision at the start of the creative process, but when they approach Uptown Studios …
Blog Post
Read More »
2021 Small Business Branding Check-in
Happy New Year! And what a start it’s been. With any new year, business owners are inevitably stuck doing a little bit of reflecting. While we could recommend that you, say, finally change that light bulb or fix that MailChimp problem, we have decided to instead direct your attention to something even more important! Your brand. For business owners of any …
Blog Post
Read More »
Giving Thanks
I celebrate Thanksgiving in the tradition of giving thanks for all the blessings that I have received through the year. The struggles of 2020 have been outrageous. I want to thank everyone that is out there doing their very best – every single day, to rise up and beat this thing. Thanks to all the friends and cohorts that reach out …
Blog Post
Read More »
Small Business Saturday Is Almost Here
I am a big fan of Small Business Saturday – it is one of the best days to support all the small businesses in your community – especially during COVID. There are some simple ways to reach out and shop without leaving your home. Big business gets their boost from Black Friday the day before and it is important that we help support all businesses …
Blog Post
Read More »