7 Tips for Auditing Your Social Media
There is no magic formula when it comes to social media; in fact, in this new frontier of marketing much of it started out as trial and error. While it can be impossible to know for sure exactly what will be the next BIG post to get thousands of followers, likes, and shares—it is easier …
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Resources That Help Nonprofits Win
The secret’s out! Google gives nonprofits $10,000 a month in free Ads! Just apply, set up a Google Ads account and have your ads in the top spot on Google search results. By driving increased traffic to your nonprofit’s website, the ads help spread awareness of your cause, bring attention to important issues and possibly …
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Use a Landing Page to Catch Your White Whale
Marketing on Google Ads, Facebook, Twitter and constantly tweaking your website’s search engine optimization (SEO) is just the bait on the end of your fishing pole. When someone sees your ad and clicks, it’s time to reel them in with a landing page. One of the fastest ways to get someone to go from just …
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23-Point Website Checklist – Infographic
Part of our normal web maintenance is to review our client’s websites for the adherence to some basic design and functionality principles: Accessibility 1. Your website’s page load time is reasonable – you will need to empty your cache and reload your site to see how long it takes to load 2. Adequate text-to-background …
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Create a Memorable Brand Identity
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” - Seth Godin In business, your brand is everything and a strong brand is rewarded with loyal customers who help promote your product or service. Write your mission ...Blog Post
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3 Tips for Better Social Media Management
We all have the opportunity to use social media platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube. If you do it right, you can get some amazing results. Create a Social Media Calendar Put all of the events that matter to your organization on a calendar. Plan additional promotions with intention create some buzz. Plan Your …
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5 Tips to Get More From Google AdWords
Advertising with Google AdWords is your organization’s best opportunity to get to Google’s top spot on page one and drive traffic and sales to your website. Use them to deliver your customized message and spread awareness of your programs and services. When someone searches Google with a keyword, your ad pops up and they click …
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6 Ways to Find Keywords for Free
Google is a word chewing beast. It eats keywords and delivers what it thinks are the best results to address the searcher’s needs. You need to know the keywords people are using to search for your organization so you can rank on the first page of Google. They are also useful in updating your website’s …
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Using Illustration in Web Design
Illustrations are a great way to create images that are fun, playful and add an element of approachability to a site. Artists and designers can create illustrations that are full of personality and custom-made to match a brand’s tone and make it stand out in the crowd. Illustration styles are so versatile that they can …
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